12pm - 1pm

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2016 Mobile Ad Summit
Friday
, 
September 
27
 at 
7:00pm
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Company & Title

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X Marks the Spot: The Convergence of End-to-End Experience for Guiding Product Innovation
Thursday
, 
October 
01
 at 
10:00am 
PDT
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Summary

From Customer Experience to Service Experience, organizations are facing unprecedented challenges for how to revamp how their products are lived. New methodologies and buzzwords make it challenging to align in a direction and follow through to implementation.


Join us for a two-hour session to understand how manufacturing organizations can break away from indecision and implement a common-sense approach to innovation. We’ll kick off with a panel discussion featuring a group of professionals from technology, robotics, software, and consulting industries and then break off into smaller groups to discuss ways to apply digital transformation principles to your organization.


This event is open to product designers, managers, directors, and executives who are seeking to learn and apply best practices to their organization’s innovation journey.

Speakers

NICK PARISH

PANELIST

FRESH CONSULTING

An award-winning writer and editor, Nick Parish helps lead Fresh Consulting as the Director in its
Strategy & Innovation practice. Parish is responsible for vision and concept creation, business innovation, and brand strategy through multi-disciplinary creative outputs.


Previously, Parish led
Contagious, a strategic consultancy and brand-intelligence publisher, as President, Americas and
Uncorked Studios as Director of Product Strategy.

FABIAN GRUPP

PANELIST

nTOPOLOGY

Fabian is the Global Partner Manager at nTopology GmbH. He has gathered extensive technical and managerial experience in Additive Manufacturing: As Product Manager for the first German consumer FDM printer, developed and manufactured in Bavaria by market-leading AM company FIT AG, transitioning into AM software as OEM Manager for Netfabb, which was acquired by Autodesk in 2015. Continuing his work at the intersection of machines and software he ran the “Product Management Additive” group at Autodesk, responsible for the Netfabb product line, medical focused Meshmixer, and the Additive Experience in Fusion360.


GREG CEBULAR

PANELIST 

THE TECHNOLOGY HOUSE

Greg is the VP of Sales & Project Management at The Technology House, an advanced manufacturer specializing in Additive Manufacturing since 1996. TTH blends new
3D printing technologies with traditional technologies like Cast Urethane Molding, Injection Molding and CNC Machining to offer end to end solution from design to prototype and finally, production for all
different industries from like Aerospace, Medical, Industrial and Consumer.


Greg studied Communications Systems Management at Ohio University.

BRIAN RINGLEY

PANELIST

BOSTON DYNAMICS

Brian is the Construction Technology Manager at Boston Dynamics where he supports AEC customer applications for the Spot platform and promotes the development of new autonomous behavior that adds value to construction project delivery.


Prior to Boston Dynamics, he was a Senior Construction Automation Researcher at WeWork where he managed the construction robotics research program and contributed to the development of facilities, products, and industrial automation processes for modular prefabrication as part of WeWork's offsite construction strategy.

Katherine Tucker

MODERATOR 

WERK STRATEGY

Katie is a Design and Innovation Professional co-rooted in industry and academia. She is a classically trained Designer, by way of Architecture, with a focused lens on business and
entrepreneurship.


Katie is the founder of WERK_, an innovation consulting firm, specializing in early concept development in moments of critical transformation; particularly helping clients keep a human-centered focus to their new technology adoption strategies. WERK_ makes strong connections

between clients’ vision, goals, and strategies to ensure each step in innovation supports the long-
game.

Agenda

10 Min

Introductions - Who’s in the room

Identify next connections

40 Min

Panel Discussion

Exploration of a number of themes, including data driven reaction strategies, demand sensitive manufacturing flexibility, and robotic data capture providing users with the value in the following areas: design flexibility, status and process transparency and communication, and high touch collaboration in development through manufacturing.


10 Min

Networking + filter into breakout rooms

Meet other attendees 

55 min

Breakout

Track 1: How might increased data transparency change your customer engagement strategy?

Track 2: How might a faster responding manufacturing technology change your product development process?

5 min

Reflection

Closing remarks

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"

To achieve great things, two things are needed: a plan and not quite enough time.

— Leonard Bernstein, Composer

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The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

#xmarksthespot

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Oh no! We're at capacity for the event. If you're interested in joining our waitlist, please email marcelino@freshconsulting.com